They have to get folks to tune in, whether the game is on MSG+, MSG+2 or MSG ± √ (b^2 – 4ac / 2a). The Isles have to sell and give people reasons to buy tickets. It would be unwise to assume that the surrounding populous will simply flock to Barclays Center and embrace the Isles as if they were always part of the community. The move to Brooklyn will help, but the Islanders need to do the heavy lifting. Merely having Tavares in the lineup isn't going to cut it if you want to be primetime. You become a contender, that's how you do it. You score goals, make saves and win games. So how do you become marketable if you're a team with smaller reach and subpar TV ratings? But they're not – mainly because they play in a considerably smaller market to begin with (something Brooklyn might change) and because they hadn't put out a compelling product until more recently. If they were a bigger cable draw, that would help. Their local numbers actually had the biggest increase of any team from last year, but they still finished in the bottom half of the league in that category. Buffalo is there because it draws viewers – that's it, that's all there is to it.Ĭonversely, the Islanders don't draw very well on TV. In fact, it had the highest viewership numbers during the 2013-14 regular season on NBC and NBCSN broadcasts, despite finishing in last place in the NHL standings. Buffalo is a huge market when it comes to hockey TV ratings. Often times I'm asked why they're not on NBC much, yet the Buffalo Sabres are always on no matter how bad they are. Smaller-market teams aren't marketable unless they make themselves marketable. If the Islanders start winning playoff series and contending, they'll be much more marketable. The mere fact that Tavares was front and center on NHL 16 promotional materials is a huge deal, considering the circumstances. The Isles could be viewed as a team that everyone wants to watch, and one that consistently makes playoff runs. The reality is that the Islanders don't sell on a national scale. I want to see Tavares on an EA Sports NHL cover too, but whether we like it or not, it's all about marketing. Writer(s): Paul Spires, Tyshawn JohnsonLyrics powered by while the organization is doing a lot of right things, it still hasn't reached the big time. I know she frontin on me Cause now I got this money Who knew she can′t get paper I know she hiding out They plot on me, I got paper They flock on me, call it 'do a favor′ They got on me, I got more haters Im so hungry stepping up my paper I said I'm riding in that coupe, spent my change on all this butter Ri-riding in that coupe, bounce my shoulders with these hunnids Sliding back the roof, top be flying through the summer Throw the alley-hoop now I'm looking like a stunner I want more cheese, I got paper These diamonds on me, jacket alligator That′s why they on me, I got paper Flock on me, at the night club At the night club, aye, don′t stunt like that Now she coming in I wanna smack it from the back Dashing up the board I got it stacking up the racks Counting up this cash, I'm riding down I′m driving fast Going 65, I do the speed limit I can not get pull over I don't want a speed ticket I hit my drop, I hit the folks now I got free spending And I get jiggy to the flow and then I freeze with it I want it bad, I want it that way I hit my swag, I hit my swag aye I do the dash when I′m cruising on the highway My music on blast how I like it, have it my way Woah, woah I know she frontin on me Cause now I got this money Who knew she can't get paper I know she hiding out They plot on me, I got paper They flock on me, call it ′do a favor' They got on me, I got more haters Im so hungry stepping up my paper I said I'm riding in that coupe, spent my change on all this butter Ri-riding in that coupe, bounce my shoulders with these hunnids Sliding back the roof, top be flying through the summer Throw the alley-hoop now I′m looking like a stunner Finally got that album stuntin, ooh And I know I got a lot to do, ooh Ima make it work or leave it, ooh Man, man it′s coming back I got a Y V N G on my back Got a S W A G that's ′Young Swag' All my shoes clean, I′m fresh, the G is smooth man New whip, I'm legit New kicks, yea they costed me a brick I got two phones please go and get your chick She only want me cause she want a new fit Aye, aye, aye I know she frontin on me Cause now I got this money Who knew she can′t get paper I know she hiding out They plot on me, I got paper They flock on me, call it 'do a favor' They got on me, I got more haters Im so hungry stepping up my paper
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